Course Content
Budgets & Targeting for Lead Form Campaigns
Before you go into Ads Manager, it's good practice to have an idea of your Targeting & Budget. Make a copy of my Ads Strategy Document and add to it before you go into Ads Manager:
https://docs.google.com/document/d/1decDZqV3iSxqiM2MX62u4yPOw1Kv-0u0Vzk0QWjYr74/copy?usp=sharing
Or Download the Word Document below.
To come up with Targeting, answer these questions:
Who is your ad for:
- Men or Women or Both?
- How old?
- Where are they located?
- What interests do they have?
Budgets
How much do you want to spend?
You need to spend enough to see results!
E.g. $10 per day, cost per lead is $5 = 2 leads per day / 14 leads per week / 60 leads per month
$30 per day, cost per lead is $5 = 6 leads per day / 42 leads per week / 180 leads per month
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